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Oct 04, 2023

Le Reve launches 'Rainy Day Curation'

Le Reve, one of the leading fashion and lifestyle brand, has introduced a specially curated collection for the monsoon season called "The Rainy Day Curation." This unique collection showcases designs in monsoon colours, cuts, and fabrics that prioritise comfort and ease for both party and daily office wear.

Monnujan Nargis, CEO of Le Reve, highlighted that the curated collection aims to create a distinct segment within the current collection, catering to special occasions. The Rainy Day Curation incorporates selected monsoon-appropriate pieces from the existing summer collection, bridging the gap between the damp heat of summer and the nostalgic ambiance of the monsoons.

The Rainy Day Curation by Le Reve prominently features lightweight and breathable fabrics such as georgette, light crepe, faille, mercerized cotton, viscose, and blended fabrics. These materials are easy to clean and resistant to stains. The colour palette intentionally contrasts with the sombre atmosphere of monsoons. Layering is a key element in this collection, ensuring comfort even when it gets wet. The curation also focuses on minimal embellishment, with light plastic umbrellas, bags, and shoes for rainy days. Le Reve guarantees the trendiest rainy-day outfits for any occasion.

Keeping comfort as a priority for young individuals attending college, university, or work during the monsoon, the collection includes mid-length tunics. These tunics, with a slight flare from the waist, provide ease and resemble raindrops in the minds of young women. The tunics showcase various styles like smock, ruffle, dolmen, lantern, drop sleeves, tie-belts, and high necklines, making them the trendiest outfits of the season. Some tunics also feature tasteful handwork, making them suitable for both work and social gatherings.

For men, the collection offers core-casual styles such as crew-neck and Henley t-shirts, polo shirts, and short-sleeve casual shirts. Crafted from viscose, linen, mercerized cotton, high-quality knits, and blended fabrics, these garments ensure comfort even when wet.

To celebrate the monsoons of Bengal, the collection includes timeless ethnic pieces like Bengali traditional clothes, saris, and panjabi pairs. The grey and white saris feature vibrant blue or fuchsia-pink edges, sometimes adorned with colourful tassels resembling watery clouds. Additionally, men's matching panjabi outfits complement the collection.

Choose from the Rainy Day Curation, whether it's a box pleated crepe style for a rainy evening party or a tunic layered with a light georgette shrug. For those who prefer denim and tops, they can be paired with a crepe shrug. A range of aesthetic accessories is available to perfect the party outlook. The men's partywear includes monsoon-coloured full-sleeve shirts and exclusive panjabi designs.

Le Reve's Rainy Day Curation is now available at all stores and online at www.lerevecraze.com.

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